It was a cold October afternoon in 1982.
- Badger Stadium in Madison Wisconsin was packed out.
- More than 60,000 die-hard University of Wisconsin football fans watching their team take on the Michigan State Spartans.
- Michigan State was moping up the field with the Badgers.
- But what seemed odd was that even as the score became increasingly lopsided against their team, there were bursts of applause and shouts of joy from the Wisconsin fans.
- How could they cheer when their team was getting trounced so decisively?
- It turns out that 70 miles away the Milwaukee Brewers were beating the St. Louis Cardinals in game 3 of the 1982 World Series.
- Many of the fans in the stands were listening to portable radios and responding to what was going on in another game, in another sport, in another place.
There is something to be said for being plugged into what is going on elsewhere.